Singapore-based platform JET8 has created what it says is the world’s first tokenised influencer engagement blockchain, monetising ‘selfies’ and maximising brand ROI.
JET8’s platform connects brands and agencies with influencers, where users of JET8 apps are rewarded for their influence as they engage with brands and communities.
For each in-app like, comment and share, influencers earnt JETS, JET8’s social currency, which can then be used to redeem products online and across more than 15,000 retail stores globally, including 7-Eleven.
JET8 founder Victor Zabrockis said JET8 was changing the face of social media engagement by empowering brands and returning power back to consumers.
“By restoring content ownership rights and rewarding users for their contribution, JET8 technology has enabled anyone, anywhere to build global profiles as micro-influencers and earn from their influence,” Zabrockis said.
Launched in 2015, the JET8 platform is used by more than 50 brands and marketers including Procter & Gamble, Unilever, Nestle, Coca-Cola, Pepsi and McDonald’s.
The JET8 Fotoku app has had 15 million app installs across Southeast Asia and South Africa, enabling users to share branded selfies and videos with their followers across multiple social media platforms.
Beyond Fotoku, JET8 also offers data exchange and social sampling.