Sony moves to the blockchain beat

Katie McDonaldOctober 18, 2018
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Multinational corporation Sony has put blockchain centre stage in its plans to develop a rights management system for digital content.

Sony, along with its Sony Music Entertainment and Sony Global Education divisions, announced the new system earlier this week, turning to blockchain to increase the efficiency of managing and demonstrating ownership of copyright-related information.

The new system utilises blockchain technology and is based on Sony and Sony Global Education’s previously developed system for the authentication, sharing and rights management of educational data.

The functionality for processing rights-related information is an additional feature of the new system, with features for demonstrating the date and time electronic data was created.

Sony said this particular add-on leveraged the properties of blockchain to record verifiable information in a way that was difficult to falsify, and identified previously recorded works, which allowed participants to share and verify when a piece of electronic data was created and by whom.

“In addition to the creation of electronic data, booting up this system will automatically verify the rights generation of a piece of written works, which has conventionally proven difficult,” Sony said in an announcement.

“Furthermore, the system lends itself to the rights management of various types of digital content including electronic textbooks and other educational content, music, films, virtual reality content, and e-books. As such, Sony is contemplating possible uses in a wide range of fields.”

 

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